WGCR, Gospel Carolina Radio, is a Conservative Gospel Radio Station licensed for daytime broadcasting over 720am with 50,000 watts of power; along with continues webcasting over wgcr.net. Anchor Baptist Broadcasting Association began in December of 1986 with the purchase of WGCR radio in Brevard, NC. What was WGCR, great country radio, became WGCR, Gospel Carolina Radio, in January of 1987, as a non-commercial, not-for profit 1,000 watt, daytime, radio station located at 720 on the AM dial; and over the past 20 plus years has endeavored to be a 2 x 4 ministry; to the Local Church, By the Local Church, and For the Local Church. WGCR is a listener-supported station, broadcasting traditional hymns, conservative classic southern Gospel music and some of America's finest Bible (KJV) preaching. The Lord allowed WGCR to increase its power to 10,000 watts in 1989, 25,000 watts in January of 2008, and then 50,000 watts in November of 2010. WGCR's primary coverage area includes Western North Carolina , along with portions of South Carolina and East Tennessee, including the counties of Transylvania, Henderson, Buncombe, Jackson, Haywood, and Polk in NC and Pickens, Oconee, and Greenville counties in SC; .

In 1997, Anchor Baptist Broadcasting Association, Inc. began the internet broadcast of wgcr.net, which broadcasts WGCR's daily programming and music.